Holidays are the best time of the year when every person is rushing to buy new things to gift their loved ones and decorate their house. As the days of celebration come nearby, the shopping malls look like a beehive where people are fighting to get the perfect thing to buy. In this chaotic mess, people are turning their shopping wagon towards e-commerce stores where they save the time of standing in long queues.
In this end of year festive time, the marketers strive hard to meet the expectations of their customers and keep them coming back every time. To maintain a good relationship with the existing customers and attract new customers, the e-commerce stores have to use some creative ideas for Christmas promotion and cater the needs of the shoppers.
To help the marketers for a better promotion of their products and reaching their audience, here are 9 effective Christmas marketing ideas to make your sales reach heights.
- Narrow Down on Product Range
Believe it or not, offering a limited range of products to customers can effectively boost your business. Offering a zillion number of products to customers can result in, what we call, “a tyranny of choice”; and the customers end up buying nothing. Creating specific categories for products that would attract your customers during holidays also helps. A focused shopping experience with a limited need to ‘compare and choose’ can generate more sales.
- Gift Card-Tempting One
Often amidst the chaotic lifestyle, people keep shopping for the last few days. But it is again a hectic thing as it is difficult to categorize gifts for everyone on the last days of vacation. Thus the Gift card option will never fail for the online marketers. The marketers can wrap the gift card with an appealing package and make it easily accessible to the customers.
- Bundle Deals
Plan an effective combination of products to increase the sales margin of your company. Apart from sales margin, it also increases unit sales volume, offers new cross-industry opportunities and provides exposure to new potential customers. Bundling will also make it difficult for your competitors to gather your company’s pricing intelligence. Ensure you pick a right bundle and market it effectively for profitable sales and happy customers.
- Give Christmas Feeling
Christmas is the only time of the year when the town paints in red colour and the fairy lights gives that festive vibe. Then why should the websites stay off this decoration? You can often notice that retail stores decorate their stores with every kind of Christmas décor that gives a cue to the customers about the arrival of Christmas stock. Similarly, a well-designed website which signals the shoppers about the Christmas sale tends to attract more people and increase their sales.
- Write a Blog
Blogs are the best way to grab the attention of the customers and inform them about the offers and categories available at your website. Blogs like “10 great ideas of gifts for children this Christmas” will grab a lot of viewers and it also helps the marketer reach their customers and enlighten them about the various Christmas offers available in online shopping.
- Email Campaign
Sending personalized emails to your customers will keep them informed about your Christmas offers. You can also create an email like ‘Sale ending in 10 days” which will create a hype amongst the customers to shop from your website and avail the offer.
- Paid advertising
During this end of the year, festive season people are frantically searching the internet with the intention to buy products. Thus to reach larger mass marketers, you should go for paid Christmas advertising ideas like Google Adwords and Facebook advertising. This lets the people know about the offers that your website is offering in the Christmas season.
- Social Media Advertising
For the small businesses social media platforms like Facebook, Twitter and Instagram attract a large audience. With the increase in Social media marketing techniques, these platforms are providing customized business tools to help the online stores increase their sales.
- Strengthen Customer Support
While struggling with the decision of selecting the perfect gift, people look for a customer support to solve their small queries easily. Obviously the customers are capable to solve their own problems but still, there are some service related questions or complaints which the marketer has to look after to build a strong bond with the customers.
Now that you know some effective Christmas promotional ideas to grow your business, it’s your turn to bring the festive joy to your customers and make their Christmas merrier.