Over 80% traffic to your website comes from search engines.
You cannot skip this activity if you want lots of free traffic to your website.
Moreover, it will also give you brand awareness and more visibility.
Similarly, the another biggest source to get website traffic is through social media.
These days, social media platforms are not just used for being socialize but they are also used for getting traffic to your website and for brand awareness as well.
Google considered this so much so that they have included social media signals i.e likes, comments and shares in their top 200 ranking factors.
…And in this post, we will see the top 5 advantages of social media sharing for SEO.
Impact Of Social Media Sharing On SEO:
1. Helps in link building
When your website visitors consider sharing your content on its social media platforms, you get the link.
In fact, this will also give your content more visibility. So, more and more people will visit your website as their friends are sharing your link.
These links create the vote of trust for Google and it will also help Google to understand the relevance of your content…
…And as more and more people are sharing your content and liking it. It will become easy for Google to rank your blog post on Google search engine as well.
In fact, in this process, you will get 100% natural links that are built organically.
2. Drives real traffic
Social media sharing will drive real traffic to your website.
Are you wondering how?
Well, just think your shared any social media post on your wall and your friends like it and re-share it.
In this way, people keep on sharing your content on social media and you will get more clicks on the link through which people will directly land on your website.
The best part?
This is 100% free but you definitely need the perfect strategy to VIRAL your content on social media.
You can also share your blog link in Instagram stories and Snapchat stories to increase your website traffic.
3. Indexing the images on Google images
People love visuals and nobody can deny that.
That’s why we add lots of images in our blog post.
But do they get indexed in Google images?
Well, the answer is NO!
Like SEO for your blog post. You also have to share your blog images on social media sites.
This will help you to optimize your blog images and also help you to index your images in Google images.
4. Indexing your web-pages
Sharing your web-pages on social media sites will also help you to index your web-pages faster.
In fact, your pages get indexed 50% faster.
Google trust a lot on Twitter. So when you share your blog/website link on Twitter. It will get indexed on Google.
Normally, Google bots can take up to 3-4 days to index your page but when you share it on Facebook, Twitter, Linkedin and Google plus. It will get indexed faster and which means you will enjoy more organic traffic from Google itself.
5. Boosts the discoverability of keywords
When you create your social media account/ business page. You will be asked to enter your details such as name, URL, and description.
So, you need to write it in such a way that when somebody searches for it on Google, your brands should appear in the SERPs.
I search for “foreign education consultant” on Google and here are the results I got,
So, organize your “about” section on social media in such a way that it appears in Google search results as well.
So, these were the advantages of social media sharing for SEO.
Keep yourself updated with the social media algorithm and you will get a lot of traffic from it.
You can use Instagram stories and link in the bio feature to fetch a lot of traffic on your sales page or on your website.
If you’re confused about any social media platform and wondering how to utilize it for SEO. You can let me know in the comments below and I will help you.
Don’t forget to share this post with your social media friends on Facebook, Twitter, and Linkedin.