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7 Reasons Why Businesses Need To Invest In SEO 2018
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benefits of seo for business

Do you have a website/ mobile app?

Then, your business needs SEO!

Because if you’re not on the 1st page of Google, you won’t be able to get any business.

You might have heard the very famous quote,

The best place to hide a dead body is page 2 of Google search results”.

Nowadays, there is a lot of competition in every business and digital marketing agencies are trying everything under the sun to increase their client’s business.

But the problem is some marketing agencies are still following old school and outdated marketing strategies which don’t work these days…

…So, if you want to do SEO for your business, make sure you give it in proper hands and to the proper digital marketing agency.

If you’re still wondering why your business needs SEO and what are SEO benefits for business?

I recommend you to read this article till the end!

I’ve covered the 7 best reasons, why every business needs SEO.

Let us start!


7 Reasons Why Businesses Need to Invest in SEO:


1. Return on Investment (ROI)

Why do we do all the marketing activities?

Why do we put so much money in that, irrespective of online and offline marketing?

To get more customers, increase business and profits, right?

Well, SEO research is proved to be the best ROI driven marketing activity. As this activity helps you to rank better and get more traffic to your website. Which ultimately converts and becomes your customers.

So, I would say, SEO is cost-effective activity as compared to other online marketing activities and provides better ROI in long run.


2. SEO creates a brand image

SEO not only help you to rank better in the search engine but it will also help you to create a brand image of your business/ product.

Quality content on your website will attract new visitors and their good ratings and reviews will help you to become a brand.


3. Search engine importance

90% of the people/ customers search on Google before buying anything online. They also look and read reviews about that product.

They also compare the product with other competitors’ product and finally make the buying decision.

So, if you have the business and if you’re not online or not doing SEO. This simply means you’re helping your competitors to grow.


4. Your business will get the global platform

As you know, Google gets searches from all over the world. This is the main speciality of online business. It won’t be limited to the specific city, state or country.

So, if you have the website, it means your business is open to get Google searches across all the countries and it gives you the platform to compete with other global leaders.

So, due to SEO, even small businesses get good customer engagement from all over the world.


5. Killing Competition

As we discussed above, all the businesses need SEO today and some of the businesses have understood the value of it and have already hired/ outsourced SEO services.

The SEO experts create the ranking strategy and help you to rank better and get more customers.

But if your business is not part of this yet, you’re easily letting your competitors defeat you.

Also Read: 5 Advantages Of Hiring a Digital Marketing Agency


6. Google business listing/ Local SEO

Mobile phone users are increasing rapidly and Google has already confirmed that more than 50% search queries are coming from smartphones.

So, here local SEO has helped many businesses to increase their customer base and profits.

So, if you have registered your business with Google business listing and did proper local SEO. Your clients will be able to find you easily as soon as they visit your area.


7. Video content and SEO

Nowadays, video marketing has gained popularity and it is not going down anyway in 2018. In fact, many influencers and marketers have doubled their video marketing budget as well.


In this also, you need to optimize the keywords and do SEO to rank your videos higher on Youtube/ Google search engine.



So, these were the top 7 reasons why your business needs SEO. I hope this post clears your doubt regarding SEO and the benefits of SEO for businesses.

Even if you’re not producing text content but only videos and audios, then also your business is going to need SEO service.

…And as it’s the best ROI driven marketing activity, many companies/ brands love to do SEO for their business.

What do you think now?

Does businesses need to invest in SEO? Do let me know in the comments below.

…And do you want to outperform your competitors and rank on the first page of Google? Let us discuss!

AUTHOR: Abhishek Paliwal

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