500 Million people use Instagram daily and it has already surpassed the snapchat in viewing stories.
250 million people view Instagram stories daily.
But we still need to learn how to create a perfect Instagram story. So, our audience can engage more with our brand.
I’ve personally tested Instagram stories and regular timeline post on Instagram and
trust me, Instagram stories are getting more views and clicks i.e more engagement.
You must be wondering:
Then, what’s the best way and time to use Instagram story tool for your brand?
Well, the simple answer is, you just have to dive in and give it a try. You have to analyze what works for you and what doesn’t!
Few things to note,
- Every brand and account is different
- Analyze your own data i.e clicks, views, timings
- Set Instagram marketing strategy accordingly
5 Tips For Creating Perfect Instagram Story:
1. Be consecutive and consistent:
They are called stories for a reason. You consistently have to put something on your stories.
Consistency is the key here!
So, when you think of putting something on your Instagram stories, don’t think it as the bunch of random posts.
Just think of the message you want to convey to your audience and what action they need to take after.
It’s like a television series.
Each episode needs to be unique and has to stand out on its own but they all should follow the underlying theme of each piece of content.
So, similarly when you go to client meetings, try to capture the things which you think your audience must know about it. In this way, you will become bigger brand day by day and you will be able to build the trust as well.
2. First post in story matters a lot:
In Instagram stories, the first post you upload to start your story, matters a lot.
So, if your first post failed to capture your audience’s eye, then they are not going to watch the rest of your stories.
It is tested and observed that when you start your first post with video, then there are higher chances people will watch your second post in the story.
So, I highly recommend you to start your story with a video.
3. Use different types of media:
When you post a story on Instagram, you should use different types of media. When you only post videos or pictures, it will become quite monotonous.
So, kick it off with a video and then post some pictures, boomerangs and maybe you can throw slow-motion shot, to keep your audience engaging and your story interesting.
4. No. of story to post a day:
You must be wondering how many pieces of content you should put on your Instagram story?
Well, I recommend 10-12 story/ day, but always remember quality is more important than quantity.
So, you should not compromise on quality just because you want to reach a certain no. of posts per day.
5. Use links in stories:
In Instagram, if you have a verified account, you can link out to an external website from your stories.
You can use this strategy and ask people to swipe up to read the full article, watch full video or purchase a product from your store.
If you use this technique precisely, you will be able to increase your website traffic and sales.
So, this was all about how to create a perfect Instagram story.
Instagram story is an amazing tool and you should definitely use it. Use above mentioned 5 techniques to grow your website traffic and sales, by creating an outstanding Instagram story.
Remember you have to be very consistent with Insta stories and don’t forget to follow tip no. 2 i.e post video first.
Which tip are you going to follow first from above 5? Do let me know in the comments below.