What your customers think, what they want and how they interact with each other is constantly changing.
In 2017, we saw a lot of medium-sized businesses using ‘digital marketing’ to grow their business and it was the successful move.
But digital marketing industry is changing very fast!
The things which were working in 2016 didn’t work in 2017 and similarly, the things which worked in 2017 might not work in 2018.
Technology is changing at the fast pace!
So, I have read, analyzed, and learned which ‘digital marketing trends’ are going to rule in 2018…
…And I recommend you to read this entire article to win the digital race in 2018.
Let us start:
Top 5 Digital Marketing Trends That Will Dominate In 2018:
1. Video Marketing
Which type marketing do you like the most?
Well, it doesn’t matter, right?
It’s what your customer liked the most. As per data, video marketing is growing rapidly. In fact, YouTube became world’s 2nd biggest search engine after Google.
Not only YouTube:
But Facebook Videos are giving equal competition to YouTube.
So, one thing which you can learn from this is, you should really concentrate on Video Marketing.
It already showed its impact in 2017 and 2018 is going to be a huge advantage for the brands, who will adopt video marketing early.
Most importantly, you should focus on ‘Live Video’. You should start going live on your Youtube/ Facebook channel. It’s pretty easy.
In fact, Facebook is giving good reach to live videos. Moreover, your friends will get a notification as well, when you go live.
2. Influence Marketing
Influence marketing is going to be a game changer in 2018.
Don’t you have page likes/ followers on your social media profile?
You can reach out to people who have a great fan following and engagement too. This is called influence marketing.
Data says influence marketing has 11 times more ROI (return on investment) than traditional marketing.
Moreover, 94% of the marketers believe that influence marketing has more positive results than any other digital marketing activities.
3. Voice Search
Google says, 20% of mobile search queries are performed through voice search.
Now, 20% is a big number and you have to take ‘voice search’ very seriously in 2018. After the invention of Google assistant, Microsoft Cortana, and Apple’s Siri, voice search has gained a lot of popularity.
Marketers have to adapt to this change as quickly as possible. Its main impact will be on SEO i.e search engine optimization.
The search results of direct Google search and those done via voice search will be totally different. So, here you have to play the main role as a digital marketer, by understanding voice search ranking fundamentals.
4. Mobile First Search Index
Have you heard of Google’s new update i.e Mobile First Indexing?
So, now Google has different indexing for queries performed from mobile. As mobile popularity and users are increasing day by day, Google understood this and decided to provide better results to mobile users.
According to Google, 60% of the searches are performed from mobile devices alone. This is a big number and as a digital marketer, you have to take this very seriously.
Else, you would be losing a lot of traffic and customers.
So make sure your website is mobile friendly and mobile optimized.
5. Virtual Assistance
Have you heard of chatbots?
By 2020, 80% of your customer interaction will be handled by chatbots. People have already started implementing chatbots on Facebook and on the website.
A) It provides a quicker response (in seconds)
B) It creates the good impression of your brand
C) You can automate the entire process
Moreover, it is believed that by 2022, chatbots will save online businesses a collective 8 billion dollars.
So, start implementing chatbots today.
So, these are the top 5 digital marketing trends that will rule in 2018.
Which trend did you like the most from the above list? Do let me know in the comments below.
Are you going to focus on Video marketing or chatbot implementation, first? Or do you need any help from the best digital marketing agency to handle these advanced digital marketing activities? Do let me know.