How to Drive More Traffic to Your Blog Using Facebook
You cannot RANK on Google overnight.
You know that!
So, what should you do to bring the traffic to your website?
In this post, we will see how you can drive more traffic to your blog using Facebook.
Facebook has 2+ billion active users every month. This is the huge number and if you use Facebook effectively, you can attract a lot of Facebook traffic on your blog.
Moreover, the more likes, comments, and shares you get on Facebook. It sends the good social signal to Google…
…And not to mention this is the part of your OFF PAGE activity task as well.
Now, let us see, how to get traffic from Facebook for FREE!
5 most effective ways to get traffic from Facebook for free:
1. Make your images BIG:
Facebook posts containing images get 120% more engagement than posts with no images.
So, make sure while adding the Facebook post, you include an attractive and creative image with it.
People love visuals, you know that!
So, they will likely to engage more with your post when you add images to it and you will get more likes, more comments and more shares and more click-throughs.
Just make sure you’re uploading full-size images and to create full-size Facebook post image. You need to upload it directly.
Then, create the caption for your post. If you’re adding the link, make sure to shorten it using bit.ly or any other URL shortener tool.
Let us understand this with an example:
Above image is the great example of the full-sized image blog post.
The caption is of just 2 lines, The link is shortened and an image is really clickable.
2. Make your captions short
On Facebook, shorter and meaningful captions get more likes, shares, and click-throughs.
Follow this practice and it will help you to drive Facebook traffic to your blog articles.
Ideally, one or 2 sentence captions are found more engaging.
90% of your fans are using Facebook from their mobile. So, you need to keep this in mind while creating captions.
Let us understand this with one example:
This post is published by Huffington Post.
As you can see in the above snapshot, they have written 1 line sentence and shared their blog post.
It is liked by 1234 people and they also got 415 comments on that post.
3. Ask Questions
When you want more likes, shares, and comments on your Facebook post which will eventually bring more click-throughs.
You can start asking questions in your Facebook posts.
Questions naturally invoke the response, don’t they?
You can try asking different types of questions such as fill-in-the-blanks, personal views, etc.
I really like TheNextWeb’s example,
As you can see they have shared their blog post by asking the simple question. They have just asked the question to create the curiosity and to find out the answer, you have to go through the link.
As you can see in the above snapshot, they got 50 likes and 17 comments in just first 2 hours.
4. Use short quotes from your blog
While writing blog post, you sometimes include quotes in it.
People love to read quotes and that’s the reason we include it in our blog post. So, you can also use those interesting quotes as your Facebook post caption.
Mashable did the great task in personalizing it’s Facebook posts.
As you can see, they have used the quote which they have written in their blog post and shared it as the Facebook post.
This strategy works really best as people love to read the meaningful quotes.
5. Skip the link
Unless you’re posting the full-sized image (as explained in point no. 1). There is no need to keep the link in your Facebook post.
Keep your Facebook caption neat and clean. Make it as if somebody click on the image, they will get redirected on your blog post.
Let us understand it with a simple example:
First, create the Facebook caption and enter the link in the post.
Once Facebook fetched your blog title, description and image, you can delete the link.
Finally, it will look alike this,
Neat and clean and without the link in the caption.
Facebook is no. 1 social networking site and has 2+ billion active users. It means Facebook can give you lot of traffic, if you use it properly.
Use above mentioned 5 effective ways to get traffic from Facebook for free.
Which step your liked the most from above 5 and going to try right away? Do let me know in the comments below.
Do you know any other strategies to drive more traffic to your blog using Facebook? If yes, let us discuss it in the comments below.
Don’t forget to share this post with your Facebook friends