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5 E-Commerce Strategies (You Must Use) To Grow Your Business
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e-commerce strategies

Do you own the business of selling?

Then, it’s time you should think about an e-commerce store, if you haven’t already.

Your CUSTOMERS want to buy the products online and if you don’t have an e-commerce store, you’re leaving a lot of money on the table.

But only setting up the e-commerce store and waiting for the customers to find it, is next to impossible.

You need a proper plan which not only brings potential BUYERS to your online store but also drives SALES.

You need proper e-commerce strategies to grow your business.


5 E-Commerce Strategies To Boost Your E-Commerce Business:


1. Free Shipping:

The most common reason why visitor abandons the shopping cart/ purchase is due to shipping cost.

Your solution?

OFFER free shipping and use it to promote your online store as well.

The study shows that 93% of the customers would be encouraged to BUY more products from your e-commerce store if they get free shipping.

So, this feature will not only help you to drive more sales but it will also encourage people to shop more from your online store to get FREE SHIPPING.


2. Show Discounts & Coupons Clearly:

When you offer discounts and coupons,

  • It encourages visitors to buy the products from you even if they don’t have buying intention
  • Gives your visitors a reason to buy from you and not from your competitors
  • Encourages wholesalers to buy products from you at special rates
  • Helps you to clear ‘old stock’ of products which were difficult to sell


95.5% people stated that pricing and shipping information plays a vital role in making a purchase decision.

So, make sure product’s price and discounts offered on it, are clearly visible on the homepage or on the product page.


3. Add Customer Reviews and Ratings:

Customer reviews and ratings are really beneficial to drive more sales.

As you all know, all the products cannot make a sale on their own. They need customers’ feedback and ratings to push their sales.

In fact, study shows that more than 60% of customers buy online products guided by reading reviews and ratings.

Not only that:

Reviews also help in SEO. When customer reviews your product with a particular category, this will help you to rank better on Google and on particular e-commerce stores (Amazon, Alibaba, Flipkart).

Are you facing difficulty in managing ORM (online reputation management) of your e-commerce store? We can help/give feedback!


4. Cross-Selling Related Products:

Cross-selling is the action or practice of selling an additional product or service to an existing customer – WIKIPEDIA.

This is one of the most important and crucial e-commerce strategies. If you are not implementing cross-sell concept on your online e-commerce store.

You are in a BIG LOSS!

The great example of ‘cross-sell’ you can see on Amazon site.

When you buy any product from Amazon, they will show you 2 more sections,

  • Frequently bought together
  • Customers who bought this item also bought


So, when your customer buys a mobile phone from your e-commerce store. You show them the mobile phone covers as well.



5. Short Checkout Process:

Shorten your checkout process as much as possible.

Most of the E-Commerce store’s checkout process is so long that their customers abandon the cart/ checkout process.

So, make sure to optimize the checkout process through innovative design and easy user experience.

Also Read: 8 Successful Pinterest eCommerce Tips that You Must Try Today



These are the top 5 E-Commerce strategies which will help you to grow your BUSINESS.

There are a lot of other techniques which can increase your e-commerce business but that differs from business to business.

So, if you want to increase your e-commerce business by using amazing e-commerce strategies and want to see the tremendous growth in your business.

You can email us your business info. We will personally help you to grow your ONLINE store business.

In the meanwhile, do let me know which strategy you like the most from above 5? Are you going to provide free shipping/ discounts on your products?

Do let me know in the comments below.

Do you want to increase your e-commerce SALES?

Let us talk!

AUTHOR: Abhishek Paliwal

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