The last decade has seen a huge paradigm shift from analogue to digital.
Brick-and-mortar businesses are changing their business model to an online one. Small and medium businesses are adopting digital marketing strategies to compete and keep up with the big guns and reach out to a wide array of customers in a cost-effective manner.
Businesses now consider digital marketing strategy as a core element while formulating an overall business plan. Businesses in sectors like the food industry, real-estate, jewellery, health and fitness and much more have completely revamped their business models to keep up with the evolving trends.
Misguided strategies will be focused towards merely increasing social media engagement or website traffic…
…Though it may be an important part of the strategy for several businesses, what good it will do unless you are unable to convert the engaging audience into leads or convert the website visitors into leads and potential customers as well?
A sound digital marketing strategy can be the difference between a successful thriving business and a failed one. Much like business strategy, a digital marketing strategy should ultimately focus on increasing ROI.
Let us see,
How a sound and successful digital marketing strategy can convert the crowd into customers and boost your business growth:
A sound marketing strategy calls for marketers to create multiple buyer personas. Buyer personas are fictional representations of your ideal customers. These personas help you identify the behaviour and characteristics of your target customers better and separate them from the crowd. This allows you to run targeted marketing campaigns with a high probability of conversion increased sales.
A survey carried out by brightlocal.com reported that Yelp & Facebook are currently local consumers’ most trusted review sites, followed by Google & BBB.org. It also stated that 97% of consumers check online reviews for local businesses in 2017, with 12% searching for a local business online every day. A well thought out digital marketing plan, along with delivery of quality services or products could skyrocket your business in no time. For example, directing the crowd looking for health products online to a webpage showcasing customer reviews about your health products from a trusted side could heavily impact and benefit your business.
Digital marketing allows you to interact with your targeted customers as well as current customers in real time. This interaction and engagement will allow you to gain insight and understand what your audience wants. This will help you offer better service, improved customer experience, and boost customer loyalty. A good marketing strategy also focuses on improving customer trust and experience along with revenue. Consider a jewellery business that replies to customer queries within 5 minutes and the one that takes hours to answer to basic customer queries. Which business one do you think will customer prefer?
Set your CTAs (Call-To-Actions) right! Whether you set them up to be creative, direct, or with a unique offer depends on your business as well as target audience. A CTA can be in the form of text or image that prompts visitors to take the recommended action. The action can be something like requesting a demo, subscribing a newsletter, or signing up for an offer. CTAs direct the visitors to a landing page that includes a lead form used to collect visitors’ contact information in exchange for the marketing offer.
Developing a successful strategy requires a deep research and conscious promotional efforts. It must be proactive as well as reactive enough to face any situation or challenges in today’s competitive market.