Introduction to Google Tag Manager
Google tag manager, more commonly abbreviated as GTM, refers to a backend tags management service that allows websites and product listings to become seamlessly integrated for a smooth, error-free functionality.
Effective tag management solutions providers such as SearchNative can allow your ecommerce platforms to be devoid of any malfunctioning link or code that causes disturbance in the website performance at the user end.
With rising trends of Magento and WordPress websites, Google tag management easily integrates itself across several platforms, unleashing features such as:
- Google Analytics & AdWords
- Funnel & Event Tracking
- E-commerce Tracking
- Goal Tracking
- Custom HTML