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IGTV (Instagram TV) is here to enthral you even more with long videos!
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IGTV Instagram TV


Instagram has launched IGTV where you can upload and share upto 1 hr long videos!

No more 1 minute video limit on Instagram! Yes, you heard it right! Instagram has recently launched the IGTV app where you can now share up to an hour long videos! This feature will be available through the standalone IGTV app as well as in the Instagram app or even from the web. IGTV will be available on both Android and iOS platforms.


Who doesn’t like to watch good videos?

But this significant step by Instagram reinforces one of the current trends in the digital domain! It’s official. Videos rule the scene. Videos are the most effective way to communicate with people on social media. And Instagram is all geared up to steal a significant chunk of video views from YouTube and Snapchat’s Discover.


But what’s so special about the IGTV?

For years we have seen the videos in the horizontal orientation. A lot of things have come and gone by all these times. How our eyes can see more details in horizontal orientation, how horizontal videos give a real feeling like a theatre or a movie, etc. So, why is Instagram promoting vertical video orientation now?

Instagram IGTV

[Image Credit: Tech Crunch]

IGTV has its singular focus on convenience. Most of the time, people use mobile phones holding it in one hand, so vertical full-screen videos are of a great convenience. At the launch event of IGTV, Instagram’s CEO Kevin Systorm said, “It’s time for video to move forward, and evolve”.


The coolest features of IGTV:


[Image Credit: Tech Crunch]

– Users will be able to create a video channel and upload their unique video content

– Users can like, comment, share, and also subscribe other people’s channels

– Changing a video is as simple as swiping

– There will be a monetization option build to help creators earn money

– There will be a huge range of video suggestions like ‘Popular’, ‘Following’, and ‘For You’

– The suggestions will be curated according to user’s interests and the channels they follow



From 800 million users in September 2017, today Instagram has 1 billion monthly active users. The reason why Instagram has forayed into long videos now is because when it was launched, the world was not ready to handle such a huge no. of users and the gigantic amount of data as well. But now, people have greater access to data and smartphones. And the videos are the best way for them to communicate, to showcase their talent, and even to earn.

So, if you are looking for a comprehensive digital marketing plan to promote your business online, contact SearchNative today. And align your digital marketing strategy with the latest trends and technology in the world, only with SearchNative.


AUTHOR: Abhishek Paliwal

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