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How to Increase Adwords Click Through Rate
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increase adwords click through rate

There are times when you are not happy with the current click-through rates and want them to increase by a good measure. Raising click-through rates does not automatically result in increased conversion rates. In fact, sometimes you might end up decreasing the average conversion rate. However, increasing the AdWords click-through rates is well worth the shot, as it has both short-time and long-time benefits.

If you are someone who deals with Paid Advertising Services, it is best if you start optimizing your campaigns for the conversions. To do this, you will have to get as many clicks as possible on your post. If the number of clicks does not create enough traffic on your site, it’s not really going to work out well for you.

The first job to do is to increase your AdWords click-through rate. A lot of PPC Service companies struggle with this idea, but in reality, it is only a matter of following a few simple steps. Here are some of the most effective ways to increase the click-through rates on your PPC Services.

1. Add your extension and make full use of it

Ad extensions come in a variety of types. The purpose of adding an extension is to make your advert stand out. Once you use a whole range of ad extensions, it automatically increases the size of your advert and makes it appear more relevant. This, in turn, helps the AdWords click-through rate. You can choose to add extensions for a wide range of products- from social to local. You can also avail the beta contact and subscription extension. So, if you want a greater click-through rate on your PPC Services, you should definitely consider using extensions.

2. Make your advert copy engaging and interesting

Although it might be very obvious, you should take the time to write a good advert copy. It should include a good call to action for people to avail your paid advertising services.First, take a look at the advert copies of your competitor’s ad. Try to write an ad copy that is unique and different from the competition. Keep in mind the selling points of your business. You can also experiment by split testing two adverts in every ad group.

3. Put the main keyword of your ad in the URL

When you put the main keyword of your PPC Services ad in the URL, it increases visibility and ensures viewers that your ad is most relevant to what they are looking for. When they see the keyword in the URL itself, they will be more certain that your ad is providing them with what they want. This is a simple trick that can increase your AdWords click-through rate in a matter of moments.

4. Remove prices and add discounts

Don’t add the prices of your services in the ad copy. Doing that decreases the customer’s interest in the product. This also works well when your ad is not the cheapest on the page. Everyone loves a good deal and discount, so you should actually consider adding discount info instead of prices. You should know that discounts often perform better than prices in ads.

5. Make sure that you adjust the bids on a regular basis

If you make the mistake of bidding too low on the keywords, then your average conversion rate AdWords will suffer. Always check your bid prices to ensure that you are appearing on the first page. Also, your bids should be high enough to place you near the top search results of the page. This will ensure that you get a healthy and promising AdWords click-through rate. 

6. Link your ads to attractive landing pages

Landing pages can also affect your paid advertising services to a large degree. While the ad is persuasive, it should lead to a landing page that is equally attractive. When the ad leads to a generic landing page or homepage, it disinterests the customer, especially if they see that the landing page has nothing to do with the original content displayed in the ad.

7. Give Away Free gifts

This is a very effective ploy to increase your AdWords click-through rate. Everyone wants to receive something or the other for free. If you put that in an ad, it will raise people’s interests. When you put a free consultation, a free gift or a free whitepaper for your consumer, they will show a greater interest in your PPC services.


Not all of these methods will work for you. But, you should try each one of them to see which one fits your needs the best. These ideas will give you a place to start from, and then you can build on the idea by yourself.

If you need any help to increase your Adwords Click Through Rate, contact us.


AUTHOR: Abhishek Paliwal

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