LinkedIn PPC: Ideal Platform to Target Professional Prospects
With rapidly growing professional network, LinkedIn PPC has become the best platform for brands to target audience that is employee class, market leaders & thought leaders. And it has around 467 million users so you have a large audience to target your communication.
Does it work?
It is said that 7 out of 10 professionals describe LinkedIn as a trustworthy source of professional content. Additionally, LinkedIn advertising enables you to target right audience by various categories like gender, age, geography, company size, job function, etc. and this audience is made of the most financially active professionals. It works definitely.
Basically there are two types of Linked advertising: 1) Text & Image Ads 2) Sponsored Content. There are also other ad options such as in-mail advertising, Display ads and Dynamic ads.
You can select the best option as per your LinkedIn advertising strategy & objectives. At SearchNative, we have domain experts who define perfect strategy for your LinkedIn PPC campaign.
Our team’s goal is to choose the right people, to draft great copy for ad and to prepare contextual image. We also create various ad options & check which one outperforms the others. It is then brainstormed for the LinkedIn PPC budget & how to spend it effectively.