SEO is hard!
…And Matt Cutts once said, ‘SEO will only get harder!’
How often have you have heard people saying, ‘I’m unable to RANK on Google!’, ‘I’m not getting the TRAFFIC I want’?
Even when you think, you are doing your best SEO, you might not get the results or rankings you always want for your business.
Needless to SAY:
You have three choices:
1. Do nothing
2. Do it yourself
If you’re a smart marketer, you’ve already narrowed your choice to option #2 and #3.
Now, if you are a business owner, you might ask: Why should I spend on outsourcing SEO services when I can hire a dedicated resource (SEO expert) to take care of it in-house.
While employing an in-house resource might seem to be the best solution, it is not always the best solution when it comes to SEO.
There are obviously pros and cons of both, but we believe that for most companies, the outsourcing model works best.
1) Effective SEO requires experience and expertise:
Anyone who has ever played the search engine optimization game can tell you one thing that is constant in the game: CHANGE. Google stated that they update the algorithm over 500 times per year!
That comes to around 10 updates every WEEK.
Keeping up with these changes is not one man job. An agency has the resources and manpower to keep up with the changes, test new hypotheses, and make sure your SEO marketing strategy is up to date.
SEO is no more a game of just placing some keywords on page. But when you outsource SEO services and having an agency that has number of people working on SEO everyday will obviously lead to more effective results.
They have gained expertise by working on different websites over number of years!
2) It is not one man job:
A full SEO plan consists of high quality content, technical optimization knowledge, social SEO and analytical skills. A single person cannot handle all of these. Creating general content is waste of time.
A high quality content needs strategy, experience and time. An agency has entire staff of people specializing in each of the aspect mentioned.
Let the mason build the house. Let the best one do the work!
3) “Outsource SEO services” and save MONEY:
Budget is also a big consideration, as hiring in-house expert can be expensive. A well experienced SEO expert comes with a heavy price tag.
Of course, agencies aren’t cheaper too; the price charged by agency varies according to the number of properties on the website you want to get optimized.
Agencies are affordable, particularly for small and medium sized companies that do not have a lot of resources.
For instance, you won’t have to pay overhead like tax, insurance and pensions. Your work isn’t hampered when your employee is sick or decides to resign his job. It will save you from the hassle of managing your additional ’employee’.
4) Agencies have connects:
For link building, you’ll have external sites linking to your website. As agency people have been working in the field for long, they have connections. They can get your work done cheaper and FASTER with their connections.
5) Finding the right person is difficult job:
One of the significant issue is, to appoint and judge the skills of a SEO expert you‘ ll need to have a proper understanding and knowledge of SEO yourself.
You cannot decide what expertise a person has in the field if you don’t possess the knowledge yourself. Whereas, with agencies this is not the case. Agencies have got expertise as they specialize in the field.
Things to consider before outsourcing SEO services to an agency:
If you are looking to outsource search engine optimization services, there are a few things you need to consider:
The first step is to understand your needs and thereby decide your SEO goals. Decide what you would like to accomplish. Not every business has the same objective. Decide if you want just one time SEO checkup or need on-going SEO services. If you aren’t clear about your goals you won’t be able to measure your success.
Examine your agency’s portfolio to see the type of success they have had in the past. Ask for their past successful campaigns.
Make sure the agency understands your demands and goals. A good SEO firm will offer you a custom made plan for your brand/business; they will also offer you different options your business can opt for. Also make sure about the results you should expect within certain period of time.
Also, make sure that the firm is using best practices, and not employing any black-hat SEO tricks that might hurt your SEO (and your business) in the long run. Most of the firms to speed up the progress end up using black hat activities which will result in penalty for your website.
By choosing to outsource SEO services you are taking the most economical approach. Plus, outsourcing SEO will give you more room to focus on your own expertise.
In Short: Outsource SEO services, If you’re looking for help with SEO, contact us. We offer the best and affordable SEO services. Our technical and content experts will completely analyze your website and optimize it to give you best results!