Can you name any successful business that does not uses social media? Probably not…..
Over 2 billion active social media users exist right now!
Yes, you heard that right! 2 BILLION.
Twitter boasts 400+ million monthly active users. Instagram just surpassed 1 Billion+ users. Facebook, the most popular social media network, connects 1.5+ billion monthly active users — almost half the US population.
Resources — especially your time; is extremely valuable when you’re a small business owner. You can’t afford to invest in anything that doesn’t specifically profit your main concern and develop your business.
But let me tell you this, you are missing out on a big opportunity, if your business does not reap the benefits of social media.
“According to Hubspot, 92% of marketers claimed that social media marketing was important for their business, with 80% indicating their efforts increased traffic to their websites and 72% of marketers are using social media to develop loyal fans.”
Below are the top 6 benefits your business will get once you will implement social media strategy into your business:
1) Brand Awareness:
Just as people turn to Google to find information on the products and services your business provides, customers are searching for you on social media too.
Implementing a social media strategy to your business will greatly increase your brand recognition since you will be engaging with a wider audience compared to any traditional advertisement where you have to spend millions to reach out to a wider audience.
Social media creates brand awareness for new customers and at the same time makes your brand more familiar among existing customers.
2) Search Rankings
Here’s a useful tip: Invest more time in social media and you’ll have better rankings.
Social Media Examiner reported that at least 59% of marketers who spend as little as 6 hours a week on social media have experienced this.
Investing in SEO will help, but being active on social media has its own perks.
If you consider some of the strongest brands, they are easy to reach via social media. They engage their clients, have a lot of followers, and post content regularly – whether it’s a picture, a video, or an article. The more shares your content gets, the higher your search ranking will be!
3) Lead generation
More than 66% of marketers who used social media enjoyed the positive effects in terms of lead generation.
Offering discounts, special offers or even paid ads are some ways to generate leads through social media.
Lead generation is much more easier and faster with social media than any other sources. Plus, it allows you to attract leads from different parts of the world.
4) Lower marketing costs
Social Media can reduce marketing costs significantly. Unlike traditional advertising, it does not hurt your wallet and is not time consuming
With social media, your marketing costs are lowered. It’s free to create social media profiles and post-organic content. Social media can deliver thousands of relevant clicks to your website at low costs.
Social media marketing is possibly the most cost-efficient part of an advertising strategy. With it being cost efficient, you can see a greater return on investment and hence spend higher on rest of the business activities.
5) Offer better customer service
Social media facilitates customer interaction. You can respond to your customers problems or feedback. Customers receive a personalized response on social media rather than an automated message and hence they prefer to communicate over social media.
Every customer interaction on your business’s social media accounts is an opportunity to publicly demonstrate that you care about your customers.
6) Enables ROI Measurement
With social media marketing, you can measure sales, website traffic, email subscriptions, how many people read and share your content and most importantly and what is the cost per acquisition. With these statistics on hand, you can then plan strategies for the platform that gives you a better response.
Every company has a social media presence in some way or other. Some are savvy, while others create a Facebook page and expect the returns.
As the saying goes, ‘Build it, and they will come.’ But, because so many people are building things, it’s not that easy anymore.
If you are not sure about which social media platform and strategy will work for your business, we can help you; contact us.
Give your startup the boost it deserves!
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