How do you brand yourself today?
Using social media, right?
Social media has become one of the most important platforms of digital marketing. In fact no. 1 platform for branding.
But you need proper social media strategy to win in 2018.
…And to create social media strategy, you need to be aware of current social media trends. So, you can utilize them properly (when and wherever needed).
As 2017 has just passed, you must be wondering what new things you gonna see in social media world!
So, in this post, we will see the top 5 social media trends which you must follow in 2018.
Top 5 Social Media Trends In 2018:
1. Video Marketing
Videos. Videos. Videos.
Video marketing is at its peak and it is not going down anyway in 2018.
Let us look at some interesting facts about videos:
- 500+ million hours of Youtube videos are watched every day
- Facebook video receives an average of 135% more organic reach than normal photo
- LinkedIn is promoting new video feature and that’s why it gets more organic reach
- 6X people love to retweet videos on Twitter then normal text tweet
- 73% of the marketers have understood the value of video marketing and plan to increase it
So, if you’re creating your marketing plan for 2018, make sure you include and utilize video marketing, as it has a great ROI right now.
2. Live Stories
Instagram stories get 400 Million views daily. Snapchat stories get 150 million views daily.
Are you using ‘live stories’ feature?
Influencers and marketers have analyzed that stories get more engagement than the normal picture on Instagram/ Snapchat.
Moreover, now you can put the ‘swipe up’ links in the stories. You can utilize this feature to increase the traffic and sales.
You may have heard that your stories will disappear after 24 hours.
You heard that right!
But, with archives and highlight feature of Instagram, you can save those important stories and they won’t disappear after 24 hours.
Automated chatbots will improve your brand awareness and build a strong relationship with your customers by replying them instantly, or by giving them what they are looking for.
Not only that:
When you integrate it on your website, you can take your visitor’s email id, mobile no., etc. On the other side, they can download free ebooks, etc. too.
So, the entire flow can be set with these automated chatbots.
4. Social Media Ads
Facebook, Twitter, Linkedin, etc. Name any popular social media platforms, they were built while keeping user base in mind.
Attracting users via good UI, UX, and extraordinary features was their highest priority…
…And now as they are pretty popular, their biggest concern has shifted to revenue. That’s why they have started decreasing organic reach. So more people should opt for paid ads.
So, in 2018, if you want to promote your brand on social media. Create proper social media strategy and allocate some decent budget in it for paid ads.
5. Improved algorithm
You might have observed lately that ‘fake news’ trend very fast on social media platforms.
But this won’t be possible in 2018.
Facebook and Twitter are finding ways to integrate ‘human filters’ into their algorithm.
As you all know:
Until now, the engagement was the no. 1 factor to viral/ trend any post on social media. But this will not help when combating false news.
So, these were the top 5 social media trends which you must follow in 2018.
You can go viral on social media and become a brand but you continuously have to keep yourself updated with the new social media trends.
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If you want to promote your business online or on social media. You can reach out to us.
Are you going to create more videos or live stories in 2018? Do let me know in the comments below and I will guide you, which thing will work best for your business.
…And don’t forget to share this post with your social media friends on Facebook, Twitter, and LinkedIn!