Twitter Updates 2017 Every Marketer Must Know
We witnessed a large number of changes and revamps of numerous social media platforms to improve their overall performance and stay updated with the growth trends. Among all the social media updates that we witnessed in 2017, let’s look at the Twitter updates that will affect your social media strategies in 2018.
- A New in-App Video Feature
This new Twitter in-app feature negates the need for third-party application and enables users to upload the videos directly to it. This feature significantly improves user experience and drives up user engagement.
- New Layout
- Instantaneous count of likes, retweets, and replies.
- Improved typography and iconography.
- Change in profile picture layout from square to circle.
- New “Moments” Feature
“Moments” feature was first introduced by Twitter in 2015. It allows users to view curated tweets about a particular topic at a single place. It serves as a great opportunity for marketers to engage and connect with their target audience.
You can share your own unique content or utilize the content of other users as well to tell your story using “Moments”.
Twitter has now made this feature open for publishing. This is a great opportunity for marketers aiming to get more user engagement and users to increase their visibility and get discovered on Twitter.
- More Characters to Reply
Previously Twitter allowed only 140 characters. It was mandatory for Twitter users to add the Twitter handle (@mention) of the user they were replying too. This ate away part of precious 140 characters. In order to negate such a waste, Twitter has now integrated the function directly into the reply button.
- Safer Direct Messages
In order to boost user security and safeguard their privacy, users now have the option to approve or reject the contact request from users they don’t follow. In case the content sent is inappropriate, users can now also report the message.
- Twitter launches interactive features to DM in promoted Tweets
In May 2017, Twitter introduced a new feature known as Direct Message Cards to encourage one-on-one conversations within promoted tweets consisting of interactive images, videos, and question-based bots.
This feature involves up to four customized CTA buttons that direct users to connect with the brand through direct messages. This feature is currently available to few select advertisers only, but may soon open up to more marketers in due time.
- Twitter Doubles Character Limit to 280
Following a couple of tests and research, Twitter has now doubled its character limit from 140 characters to 280 characters. This feature was added to sort out the cramming issue because of language faced by many countries. For instance, cramming tweets would not be an issue in Japanese, Korean, and Chinese hence will continue to have 140 character limit.
However, it would be an issue in English. This feature has also been added to increase the engagement rate among the users and make it easier for them to tweet.
- Twitter’s ‘Popular Articles’ Shows What Your Connections are Tweeting About
This new feature allows users to view top articles that their connections are tweeting about. “Popular Articles” lets users see how many tweets the popular article has received from users in their network. The articles, when clicked on, loads in the in-app browser and users can access the content without leaving Twitter.
This feature has been added in order to make Twitter more accessible to new as well as users.
- Twitter’s Expanding its Low Data ‘Twitter Lite’ Version into More Regions
Twitter is now gradually rolling out its ‘Lite version’ to more and more regions in order to expand their global reach. The ‘Lite’ version minimizes data usage, loads faster on slower connections, and offers better performance on unreliable mobile networks.
80% of Twitter’s total user base is outside the US and providing more options and access to users in these areas will help the app solidify its presence in more and more communities and increase its usage.