Instagram is one of the fastest growing social media platforms and it is an innovative tool for marketers as well, if you know how to use it for marketing.
Many singers and food enthusiasts got the huge fame because of Instagram but it can also benefit companies.
Companies like SpaceX and Tesla are using Instagram proactively and they have got huge fan following because of that.
In 2016, Instagram introduced one very cool feature called Instagram stories and there is no reason, you should not use it.
As per the Instagram report, stories are getting 250+ million views daily and they get more views and engagement than regular timeline post.
Undoubtedly, Instagram stories are the best way to keep your audience engaging with your brand and services.
First, you must know how to create a perfect Instagram Story.
Now let us review,
3 Reasons Why Instagram Stories Are Good For Marketing:
1. Professional content will make you stand out
Instagram stories are popular because of its uniqueness. You will get dozens of options to customize and share your content.
But it has to be professional, unique and interesting.
Currently, you can share your story in form of video, picture, boomerang, slow-motion video, geotags, live video, etc.
You can utilize every feature and check what works out best for your brand and repeat that.
Instagram stories are pretty good for marketing and many companies are using it. But, you have to be very creative in producing unique content that stands out from the crowd.
2. Instagram uses beneficial algorithms
When you follow any business/ brand on Instagram, it will recommend you to follow similar brands.
They use user information, including who you follow, whom you like. They notice your behavior and show you the results accordingly.
So, you have to understand the Instagram algorithm and have to do the things accordingly.
When someone will follow your account, they will see your story on the top of Instagram’s main page.
That’s not all:
When you have a verified account on Instagram, you can add the ‘swipe up links’ with videos and pictures. Currently, this feature is available for verified accounts only.
Using this feature, you can ask your followers to complete the action by going to that link.
3. An efficient way of showcasing content
Instagram stories have offered us a fast way of producing and communicating quality content with our followers and audience.
Unlike other planned advertising such as newsletters, television commercials, and magazine advertisements, Instagram stories are the faster way to endorse your brand/product.
So, use this feature very efficiently and effectively to showcase your content.
So these were top 3 reasons why Instagram stories are good for marketing. Try to do 8-10 story/ day for effective Instagram marketing.
Don’t forget to use the professional and quality content.
Do not compromise with your content just because you want to reach per day story limit. Understand the Instagram algorithm and take proper advantage of it.
Do you have a business and want to market it? Let’s discuss.