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YouTube Announces The Launch Of 'Copyright Match Tool' To Help Creators Protect Their Content
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Youtube Copyright Match Tool

Google owned YouTube introduces a new tool called the Copyright Match Tool, that will help original content creators to take action against those who duplicate and re-upload their content without their permission.

In a blog post last week, YouTube said the tool is scheduled to be launched next week and is available to YouTubers with more than 1 Lac subscribers.

With 1.8 billion users, YouTube has become a powerful marketing platform for businesses. As the number of YouTubers using the platform to share their musical compositions, tutorials and reviews increases, so do the number of people who duplicate and re-upload these content.

We know how frustrating it is when your content is uploaded to other channels without your permission and how time-consuming it can be to manually search for these re-uploads,” says Fabio Magagna, who oversees the Copyright Match tool as the product manager at YouTube.

We currently provide a number of ways for copyright owners to protect their work, but we’ve heard from creators that we should do more and we agree.”


How Does Copyright Match Tool Works

When a YouTuber uploads a video and YouTube verifies it as the first iteration of the video, it will run a scan for all the subsequent videos uploaded to see if they are the same or ‘very similar’ to the original.

If the Copyright Match tool finds a match, the original uploader will receive a notification in his or her ‘Matches’ tab, which will give them three options.

1. Achieve: Choose to do nothing. Take no action.
2. Message: Message to the channel who re-uploaded your video, to remove it from their channel.
3. Removal Request: Removal request is available in two forms:

Scheduled Removal Request: This option gives seven days period to the uploader to remove the video from their channel themselves. This request will be reviewed and monitored by YouTube. If the uploader does not removes the video within the stipulated time, YouTube will take down the video and he might get a copyright strike.

Standard Removal Request: This option allows the creator to requests directly to YouTube to remove the video from the re-uploaded channel. This option is opted for quick removal without intimating the channel duplicating the content. YouTube will remove the video and the uploaded channel may get a copyright strike.

Youtube Copyright Match Tool

YouTube’s Copyright Match tool will be able to detect full re-uploads. (Photo: YouTube)

The tool however is designed to check for full re-uploads of the video and will not take any actions if only a clip of the creator’s content is used. If a creator finds a clip of his content that he would like to be removed, he will have to report it to YouTube’s copyright webform.

According to Magagna, the technology used for the Copyright Match tool is somehow similar to YouTube’s current Content ID matching technology.

However, Copyright Match is specifically designed for creators who had problems with unauthorized re-uploads, giving them better control of their content.

Either way, through the combination of both measures, you now have more ways to protect your original content on the platform.



With the launch of Copyright Match, users now have more authoritative control of their content on the platform.

As video marketing is becoming a major part of social networks, it is important for platforms to provide copyright protection measurements to encourage the use of these platforms.

What are your views on Youtube’s new “Copyright match tool”? Do let us know in the comments below.

If you have any digital marketing requirements, you can contact us here.

AUTHOR: Abhishek Paliwal

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