YouTube Trueview Advertising – Get Connected with Right Audience
As the videos gain popularity and YouTube turns out as a major audio-visual consumption for global masses, advertising over YouTube can be a lot better option against the very costly television advertising.
YouTube’s TrueView video advertising format allows the viewers an option to quit the process after a certain time period, more usually five seconds.
The TrueView has been divided into two main types of advertising options as far as the placement of ads is concerned…
1. YouTube TrueView In-Stream
This is the option wherein the TrueView video ads appear in the beginning and in between at particular intervals as an element in the streaming process of the actual video content itself. The charging for in-stream ads is done on cost per view basis. The charges apply only when viewer has witnessed at least 30 seconds of the advertisement or the whole, whichever comes first. In the first 5 seconds, viewers can decide whether they want to skip the ad or continue watching. If skipped, within this time-band, no charges apply to the YouTube ads. Clicking on the advertisements can be redirected towards the actual website without any extra cost. Average pricing is somewhere between 3p to 10p per view.
2. YouTube TrueView In-Display
In-display ads are those ads that appear along with the searching of YouTube videos in the form of search results. The cost per view charges apply only when viewer clicks on the in-display ads. Clicking on the advertisements can be redirected towards the actual website without any extra cost. Average pricing is somewhere between 10p to 30p per view.